
What are warm investor intros, and how can UK startup founders get them?
Warm intros aren’t powered by friendship. They’re powered by trust and fit. Investors prioritise deals from sources they trust, not random inbound emails. But relying on personal networks can create uneven access to capital and limit who gets seen. In this piece, I explain what a warm intro really is, and how structured, data-driven matching can create trusted introductions at scale.