A secure, organised collection of documents including financials, cap table, legal files and contracts, often shared with investors during due diligence.
A structured process in which a startup raises a defined amount of capital from investors in exchange for equity. Common rounds include pre-seed, seed, and Series A.
A presentation, typically 10 to 15 slides, summarising a startup's business model, team, market opportunity, traction and funding ask. The primary document used to attract investor interest.
The preparation phase before formally launching a fundraising round. Getting your deck, data room, financials and narrative investor-ready so you can hit the ground running.
A market sizing framework used in pitches. TAM (Total Addressable Market) is the full opportunity, SAM (Serviceable Addressable Market) is the portion you can realistically target, and SOM (Serviceable Obtainable Market) is what you can capture in the near term.
Evidence that a startup is gaining momentum, measured through revenue, user growth, partnerships or other quantifiable signals. One of the most important indicators investors assess at early stage.