Early-stage capital feels scarcer. Here’s what’s really happening
UK early-stage funding stabilised in 2025, but capital is more selective, concentrated and network-driven than ever.
UK early-stage funding stabilised in 2025, but capital is more selective, concentrated and network-driven than ever.
In this interview, Laura Hood explains why early-stage capital feels harder to access, and what founders can do to adapt to a more selective, network-driven funding market.
“In 2025, 50% of the deals that went through our network were into existing portfolio companies.”
Laura Hood is COO of Angel Capital Group (ACG) in the East of England, a regional angel network investing across sectors from food and drink to deep tech spinouts.
If you’re raising pre-seed or seed right now, that stat will feel familiar. Capital is available, but it feels harder to access.
In 2025:
Each signal points to the same conclusion: capital is concentrating.
At the same time, NatWest and Beauhurst’s New Startup Index reported that 2025 was an eight year high for active businesses, with Companies House recording 832,000 new companies founded.
The result? Founders experience scarcity. Investors still describe caution, but are investing more into those they do back.
According to Laura, three forces are reshaping early-stage funding:
Understanding these forces matters. When the market tightens, knowing why helps you structure your raise. It improves your access to capital.
Angel investors are not sitting on their hands. They’re backing companies, just not always new ones.
“I think investors are cautious at the moment… if they’re happy with the progress their portfolio companies are making, they would rather support them. They feel there’s less risk than backing someone new.”
Half of ACG’s 2025 deals were follow-ons. That aligns with national trends, where follow-ons have overtaken first-time raises¹.
Post-COVID volatility reshaped risk appetite, a contributing factor to exit timelines having stretched — the median time to IPO is now 11.5 years³, meaning portfolio companies need more support for longer, and there’s a delay on returns before they can be reinvested.
And because later rounds now require more capital to maintain ownership, angels are pulled back into existing bets.
Couple these points with cyclical economic stagnation knocking confidence, and backing a known founder with proven progress feels safer than funding a fresh pitch.
If half of deployable capital stays inside portfolios:
And investor readiness becomes non-negotiable.
Hood sees a few recurring issues: unrealistic forecasts, valuations that can’t be justified, missing team roles (particularly finance leadership), or founders trying to raise before meaningful validation.
Admittedly, the validation goalposts have moved over the past five years. The entry bar is higher than it was.
“Often we get companies applying too early… in reality you have to wait until you have something concrete, it makes a difference.”
In a selective market, evidence beats ambition. Traction doesn’t need to mean revenue, but it does need to show risk reduction.
Follow-on concentration doesn’t just change how capital flows. It amplifies who it flows through.
When more money stays inside existing portfolios, access increasingly depends on existing networks. That makes the structure of those networks more important.
Only around 14% of UK angel investors are women, a figure Laura highlights as both sobering and consequential4.
Why does that matter?
Because female angels disproportionately back female-founded companies. Studies suggest portfolios of female angels contain 25–50% female-founded businesses.
Investors shape which products reach market. If capital is concentrated within historically male-dominated informal networks, the pipeline narrows. This likely compounds down the line, as only 2% of UK VC funding goes to fully female-founded teams5.
“We need to fix the system, not the women,” Laura says.
This isn’t a men-versus-women issue. It’s structural. Wealth has historically concentrated among men and within specific networks. Fewer female exits mean fewer female angels. Fewer female angels mean fewer female-backed startups.
Even female investors, Laura notes, operate within inherited systems. The more opaque the system, the more advantage accrues to those already inside it.
Access to capital is a big issue for everyone. Addressing it is one of the biggest opportunities to strengthen the startup ecosystem — something Laura and ACG actively work on.
If network access matters, then local funding infrastructure matters too.
Outside London and Cambridge, another dynamic is playing out — infrastructure fragility.
Regional angel networks are often small teams. They are not highly profitable businesses. Many depend on local government backing to remain viable.
ACG itself was created through a local enterprise partnership tender. When regional funding structures shift, as they have in recent years, programmes pause, and ecosystem support slows down.
This matters because regional angels are frequently the first-cheque providers.
Meanwhile, equity remains geographically concentrated. London still accounts for roughly half of UK deals and over 60% of capital in recent data6. VC office density remains London-centric.
Early-stage dilution varies sharply by region, founders in the North East and Northern Ireland give up roughly double the equity compared to London founders⁷.
The loop is self-reinforcing:
Less local capital leads to fewer local exits — which leads to fewer future angels — and ultimately less capital.
As Laura notes, Cambridge, which is within ACG’s region, benefits from a recycling effect: exited founders become angels, reinvesting into the ecosystem. Outside such hubs, that flywheel is weaker and less resilient in the face of economic uncertainty.
When you put these strands together, a pattern emerges. Investors are prioritising follow-ons.
Structural issues still shape who accesses capital. Regional infrastructure remains fragile.
The early-stage market risks becoming more centralised and network-driven.
That benefits no one. Even London-based founders will feel the long-term effects if capital narrows.
For first-time or regionally based founders, that makes access strategy as important as pitch quality.
This is not a story of despair. It’s a story of adaptation. After a number of turbulent years, 2025 appears to have been a year of stabilisation.
Capital is flowing. But it is flowing with more caution, more selectivity and a stronger preference for familiarity. As Laura Hood puts it, “Investors are cautious at the moment… they feel there’s less risk supporting a company they already know.” Follow-on capital now absorbs a significant share of deployment.
That changes how you approach your round.
Fundraising can no longer be treated as a short campaign that begins when you “need the money”. In practice, that means:
Familiarity reduces perceived risk. In a selective market, that matters.
Readiness is now binary
The second shift is readiness. Testing the market casually is rarely viable. Screening committees are sharper, expectations are clearer, and avoidable gaps are punished quickly.
“We often see unrealistic forecasting — not really being able to back up those figures with a clear go-to-market plan,” Hood explains.
Concretely, that means investors expect to see:
Valuations that cannot be benchmarked against recent comparables will stall. Team gaps left unaddressed will raise risk flags. “Sometimes founders don’t have a plan to bring in a CFO. Most of our members would see that as a red flag.”
Investor readiness is not a soft signal, it is a hard gate.
Structured access, not scattered outreach
In a system where informal networks still provide an advantage, structured access becomes more valuable. Clear criteria, transparent comparisons and defined routes to investors reduce dependence on who you happen to know.
In other words, replacing 100 speculative emails with 20 well-matched conversations.
Geography also requires more strategic thought than many founders assume. Regional ecosystems remain uneven, and follow-on capital is often concentrated in London or Cambridge. As Hood notes, “The real issue for us is companies moving out of the region to access funding.”
Recent British Business Bank commitments to angel syndicates may strengthen regional investing, but some startups will always need to look beyond their immediate geography to access the right capital pools8. That should be factored into your plan early. Fundraising is not just about the first cheque.
The disciplined capital market
Many of the structural issues in fundraising are precisely the friction points ThatRound is trying to address. But regardless of platform or route, the underlying advice remains the same:
You do not need louder pitching. You need:
Hood is optimistic about founders who adapt. “Companies who can really demonstrate need, market buyers and revenues are finding it easier to raise.” The capital is there, but it is disciplined.
As capital becomes more selective, structure becomes your advantage.
And the founders who understand how the funding system works, not just how their product works, are the ones who move forward.
One place to find, compare and engage with the right early-stage investors by using intelligent matching and warm introductions.