Article
What is ‘Seedstrapping’? A New Route for Startup Founders in 2025
Seedstrapping: raise a small seed round, reach revenue fast, skip Series A. A lean, founder-first path in today’s funding climate
Matt Thomas
August 27, 2025
Matt Thomas is the co-founder of ThatRound, helping to build the UK’s go-to marketplace for startup fundraising. With a background in scaling early-stage companies and advising founders, Matt brings a sharp focus on what investors really look for – and how startups can position themselves to meet that bar.
Before joining ThatRound, Matt led growth and strategy roles across fast-moving tech businesses, gaining a deep understanding of product-market fit, commercial traction, and founder–investor dynamics. His writing combines practical fundraising advice with straight-talking insights drawn from both sides of the table.
Matt’s articles, including his widely-read breakdown on product-market fit, aim to demystify the investor mindset and help founders make better, faster decisions. At ThatRound, he’s focused on building transparent, time-saving tools that help founders connect with the right funding partners at the right stage.
Outside of work, Matt mentors founders, contributes to startup ecosystem events, and keeps a close eye on UK venture market trends.
