Best Fundraising Services for AdTech Startups (UK)

November 26, 2025
Last updated

Raising your first round for an AdTech startup in the UK can feel like navigating a complex maze without a map. Fundraising services exist to make that journey more manageable — but with a growing number operating across the UK, discerning which ones truly offer value can be a significant challenge.

In the current UK market, where early-stage deal volume has seen some fluctuation, the competition for funding in AdTech is sharper than ever. The right fundraising service can be the decisive factor between a fundraising round that stalls for months and one that closes swiftly with the ideal investors who understand the nuances of the AdTech sector.

What exactly is a fundraising service, and why does it matter for your AdTech startup?

A fundraising service is a professional entity that assists startups in securing capital. For AdTech startups, these services are particularly vital. They don't just provide capital; they offer strategic mentorship, industry connections, and invaluable experience that can accelerate your startup's growth trajectory. These professionals often bring a deep understanding of the AdTech landscape, having either founded, operated, or invested in similar ventures. Their insights can help you refine your product, navigate market challenges, and scale effectively.

Considering a fundraising service for your AdTech venture means looking beyond just the immediate funding. You should evaluate their track record, the specific AdTech sub-sectors they focus on (e.g., programmatic advertising, data analytics, creative tech), and the level of engagement they offer post-investment. Some services are highly hands-on, providing regular advice and introductions, while others take a more passive approach. Understanding these differences will help you choose a partner that aligns with your operational style and growth ambitions.

The process typically involves the service helping you prepare pitches and introductions to investors. These investors are often experienced individuals who have run businesses and understand the intricacies of building and scaling a company. Unlike traditional venture capital firms, which might have rigid investment criteria, fundraising services can sometimes be more flexible in connecting you with a diverse range of capital sources, driven by the individual interests and expertise of their network members. This can be particularly beneficial for innovative AdTech concepts that might not fit neatly into conventional investment categories.

When exploring your options, consider the service's geographical focus within the UK. While many operate nationally, some might have stronger ties to specific tech hubs like London, Manchester, or Edinburgh, which could offer more localized support and connections relevant to the UK AdTech scene. Also, investigate the typical cheque size they target. Early-stage investments often range between £10k and £250k, but this can vary significantly between services and depending on the stage of your AdTech startup.

Ultimately, the right fundraising service for your AdTech startup in the UK is more than just a source of capital; it’s a strategic partner. It’s about finding experienced professionals who not only believe in your vision but are also equipped to provide the guidance and connections necessary to transform your innovative AdTech solution into a market leader. This partnership can be a catalyst for faster, smarter fundraising and sustainable growth.

The Investors Panel

Fundraising Service

Colchester, UK

We are a full-service advisory exclusively working with Start-ups, Founders, SMEs, and Scale-ups to assist and enable you to be investor-ready prior to presenting to our investment community and panel of focused engaged investors.

With over 30 years’ experience, we offer real advice and support based on our expertise in improving investment decks and presentations, from full preparation, research, and design of Pitch Decks, Investment Memorandums, Pitch Presentations, and MVP R&D design & development, R&D Tax Credits, full or P/T Board Advisory including NEDS and Chairs as your business grows and scales.

Our Panel members consist of leading investment sector professionals Angels, HNW, VC, PE, etc

ThatRound Rating
5
ThatRound Raised
£1.8M

DR-Ventures

Fundraising Service

London, UK

DR-Ventures is a strategic growth advisory firm supporting technology businesses from early-stage startups to venture capital funds and family offices since 2022.

We specialize in investor relations, education and mentorship, round modeling, and growth strategy.

ThatRound Rating
5
ThatRound Raised
£0

Prime Advantage Capital Partners

Fundraising Service

London, UK

Advisory, Finance and Wealth services and expertise for SMEs in the consumer, Climate, Technology & Data, Property and Health & Life Sciences sectors.

ThatRound Rating
4
ThatRound Raised
£0

Founder + Lightning

Fundraising Service

London, UK

Through F+L Capital, we invest directly and help companies raise through our trusted network of angels, family offices, and funds.

From narrative refinement and deck prep to investor intros and syndication, we know what it takes to close a round - because we’ve done it ourselves.

ThatRound Rating
ThatRound Raised
£0
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