Too many EIS investments are effectively gambles, justified by tax relief rather than demonstrably great early stage businesses. We take the opposite approach. Taking the principles of Buffett-style discipline, and applying that to the start-up world, we find businesses that already demonstrate strong metrics, genuine customer validation, and valuations that leave room for sizeable upside.
Each year we review hundreds of opportunities and invest our own capital into a handful of high-quality start-ups — once a company clears the bar, we help them raise further by sharing with trusted angels in our network.
We share plain-English notes on why we passed, why we invested, and the terms.