Raising Your Seed Round: Food and Beverage
Raising for an FMCG startup is notoriously difficult, here's our top tips for a food and beverage seed round
Raising capital is a crucial yet often misunderstood part of building a startup. While angel investors are a familiar concept to many founders, the role of an angel investment network is less widely understood. These groups play a vital role in connecting early-stage businesses with the capital, expertise and connections they need to grow.
However, finding and engaging with the right network remains a complex task, often limited by geography, visibility and access. This guide breaks down how angel networks work, who runs them, the kinds of startups they support and how ThatRound helps founders navigate this part of the UK’s equity fundraising ecosystem.
Angel networks are structured groups of high-net-worth individuals (HNWIs) who collaborate to invest in early-stage startups. These networks pool investor time, capital and expertise to streamline the process of backing new ventures. While individual angels still make their own decisions, they often operate within shared guidelines, co-investment schemes and evaluation processes set by the network.
Unlike investor syndicates, angel networks do not deploy capital as a single entity. Instead, they act as a collaborative filter: evaluating startup opportunities, running pitch events, and facilitating introductions. On ThatRound, angel networks are classified as fundraising service partners who help startups access angel capital but do not invest directly themselves.
The journey typically begins with an application via the network’s website or a warm introduction from someone within the group. Once submitted, startups are assessed by a screening committee. Each network has its own criteria, but common factors include sector relevance, traction, and eligibility for SEIS or EIS relief.
If shortlisted, founders are invited to pitch, often during a monthly or quarterly showcase, either in-person or online. From there, individual angel investors decide whether to put money into a startup. While some angel investors may co-invest in the same round, this is not the same as a syndicate structure, which involves coordinated investment under a single legal entity. Timelines vary but usually fall within 4 to 12 weeks. Some networks are entirely volunteer-led, while others charge startups a fee or take a small equity stake.
Many angel investment networks are founded by former entrepreneurs, operators or investors, people with experience on both sides of the fundraising table. Some are incorporated as formal organisations with staff and structured processes, while others remain looser communities centred on shared experience, geography or sector interests.
Many networks have a regional identity. Examples include syndicates in Bristol, Manchester and Edinburgh, which often tie into local economic development initiatives or grant opportunities. Leadership models vary: some networks have full-time teams, while others rely on part-time organisers or rotating panels of experienced members.
Angel networks in the UK typically back startups seeking between £100,000 and £1.5 million, with most deals taking place at the pre-seed or seed stage. This makes them a vital resource for early-stage founders looking to secure capital before attracting venture capital or institutional funding.
Most networks look for SEIS or EIS-eligible businesses, as this tax relief makes investments more appealing to individual angels. A strong founding team, working MVP and early signs of traction are all important. Many networks will also assess the market opportunity, scalability and clarity of the growth narrative.
Sector focus varies. Some angel networks are generalist, welcoming a wide range of opportunities. Others specialise in areas such as fintech, clean energy, AI, medtech or B2B SaaS. It’s also common for networks to prefer startups based in or significantly impacting their local region. This geographic preference can also open the door to co-investment opportunities with regional funds or grant-making bodies, the benefit of which is additional capital without taking additional equity.
For founders, this means it’s crucial to apply to the right network — one aligned with your stage and sector. This is where ThatRound provides real value: allowing startups to filter, compare and engage with suitable angel networks without needing to rely on guesswork or referrals.
Engaging with angel investment networks can be a game-changer for early-stage founders, but the process also has its drawbacks. Below is a balanced look at the key advantages and challenges:
Advantages:
Challenges:
ThatRound exists to help startups overcome these inefficiencies. By bringing a wide range of angel networks together in one place, the platform enables founders to make informed choices and streamline their outreach.
Despite their growing importance, angel investment networks remain surprisingly difficult to access, especially for first-time founders. There is no centralised database of active networks in the UK, and many of the most well-connected groups operate quietly, relying on existing members to introduce startups.
The lack of transparency means founders often waste time applying to the wrong networks — or worse, miss out on opportunities altogether. Some networks specialise in very narrow sectors or only invest locally, but that detail isn’t always clear upfront. Others may no longer be actively investing or may require a warm introduction from someone in the ecosystem.
ThatRound tackles this head-on by aggregating angel networks and other types of fundraising services into a searchable, transparent marketplace. Instead of guessing which networks are relevant, founders can filter by the type of investors that can be introduced and the different fee types to find aligned partners. They can also view comparative information, including ratings and reviews, investment timelines, and past performance data.
This reduces the risk of dead ends and gives founders a clearer path to securing early-stage investment from angel investors. This is particularly so when also making use of ThatRound’s tools for round management, service filtering and legal standardisation.